“I don’t like sales.” If only we had a dollar for every time we heard a business owner say this! We’d own an island! For some reason, small business owners and entrepreneurs get really uncomfortable with the idea of selling, and think of it as bad, sleazy, salesy, used car salesman-ish, or feel bad [...]
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“I can’t find clients!” Oh, how many times we have heard that at networking events and business gatherings around town. This statement begs so many questions, such as – Do you really believe that there are no clients out there for you? Are you really looking? Are you looking for the right clients in [...]
What is your target market? Who is your ideal client? We, at Keystone Mastermind Alliance, have found these to be questions that many business owners don’t like to get specific about. They fear that if they get precise and niche down in their marketing, they may be limiting their clientele. Decades of market research indicate [...]
Build Your Business Everyday “Build It and They Will Come” . . . . . . and that friends, is a falsehood! Fantasy! Hollywood! The reality is: Plan it, tell everyone about it, market it, have support, build it, invite, invite, invite, and work it every day, even if it seems to be working itself. [...]
Small business owners can easily get caught in the vicious, life-sucking cycle of working harder, working more, working longer hours. One small business owner told KMA co-founder, Tracie Thompson, “If a small business owner is sleeping more than four hours a night, they’re not working hard enough!” Eeeek! Can you say “burnout”? Being a successful [...]
The Keystone Mastermind Alliance or KMA presents a unique model to the world of business networking. Originally launched in 2014 as a Business Mastermind and Professional organization, Keystone Mastermind Alliance was born out of a vision to offer small business owners and entrepreneurs intimate, private mastermind groups. The goal of KMA was to offer [...]
In March, the Keystone Mastermind Alliance held multiple Business Brainstorms events about follow-up. We hear all the time that the fortune is in the follow-up. However, follow-up tends to happen when we are in the mood, when we just happen to remember, or when we have some hot new product or service to promote. It’s [...]